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Case Study

Search Auto

Industry:

  • Automotive eCommerce & Marketing Technology

Location:

Online-Based | Serving Clients Nationwide

Services Provided:

Brand GuideContent and CopywritingLogo DesignManaged HostingMediaResearch and StrategySite DesignWordpress Development

The Vision

Search Auto was more than a new business — it was the next evolution from a team of seasoned automotive eCommerce experts who had built and optimized enterprise-level businesses for years. They came to us with a clear vision: create a brand that honors their experience, communicates their innovation, and sets them apart in a competitive industry. This meant building everything from scratch — visual identity, messaging, and a website that could speak to the high standards of their clients.
Process

Our Approach

Brand Strategy & Logo Design

We began with deep brand discovery to position Search Auto as trusted, cutting-edge, and approachable. The logo was intentionally crafted with a nostalgic flair, nodding to the classic auto world while feeling fresh and bold for today’s digital-first environment. To make the brand stand out in the often industrial, neutral-toned automotive sector, we developed a color palette that popped — confident, clean, and full of energy. The result? A visual identity that feels familiar to industry veterans but exciting to digital-forward businesses.

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Website Design
& WordPress Development

Search Auto’s website needed to do more than look good — it had to tell a compelling story, showcase real results, and convert attention into action. Highlights include:

  • Clear, confident copywriting:

We strategically balanced tone and content to communicate their deep industry expertise alongside their impressive marketing and tech solutions.

  • Enterprise-level capabilities:

We made sure to highlight their achievements — like building robust Shopify & BigCommerce fitment apps — with clarity and credibility

  • Structured user journey:

The site guides prospects from awareness to inquiry with smart page flows and strong CTAs.

  • Built on WordPress

Built on WordPress with fast performance and seamless updates, all backed by managed hosting for peace of mind.

Digital Media & Social Graphics

To round out the brand presence, we designed social media graphics and digital assets that reflect the professionalism and energy of the new brand — giving their team a consistent and compelling look across all platforms.

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The Results

From concept to launch, we helped Search Auto:

Search Auto now has the tools and brand presence to match the high-level service and tech they provide behind the scenes — and we can’t wait to see them dominate their lane.
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Whether you’re launching a new venture or rebranding a legacy business, we’ll help you tell your story with strategy and style.

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FAQ

We've Got Answers!

Local Web Design is built for businesses and personal brands looking to have a marketing team at their disposal for anything from website design, SEO, local marketing, social media advertising and so much more. We don’t have a client threshold we hold to but typically find we’re of the most use to six-, seven-, and eight-figure businesses.

Absolutely! We understand that a new website is a big investment, but want it to be accessible and worth it for small businesses. That’s why we offer a variety of payment plans to suit your needs and goals.

We are a virtual team serving clients all over the country. Currently, we’re headquartered in Denver, Colorado!

Of course! One of our goals is that business owners and leaders feel empowered and knowledgeable enough to make changes when they want to. You own your site, domain, and all other necessary accounts. That’s why we use a platform called WordPress to build websites a well as equip you with helpful videos and trainings so that you can update your website, no coding required!

No! While we love to craft exceptional websites, we also have years of experience and a roster of local and national marketing clients! Here are some of the services we specialize in:

 

  • Automated Systems
  • Blogging
  • Brand Consulting
  • Conversion Rate Optimization
  • Copywriting & Content Strategy
  • Customer Relationship Management
  • Data Analysis
  • Google Business Profile Managment
  • Local Service ads (Google Ads)
  • Photography & Videography (User Generated Content style)
  • Search Engine Optimization
  • Social Media Advertising (Facebook & Instagram)
  • Social Media Management & Consulting
  • Website Hosting
  • Website Strategy, Consulting & Updates

Typically, it can take anywhere between 6-12 weeks from our initial onboarding call to your launch date! The variability depends on if we have everything we need from you, and the rate which you approve and provide feedback.

We sure can! We know that many entrepreneurs like to keep it ‘hands-free’ when it comes to their site. That’s why we offer a variety of Website Care Plans for maintenance ranging from 1 to 3 hours a month.

Yes! Website hosting is like renting space on the internet, you need it to be able to have a website. Hosting prices vary depending on the website’s needs and visitors, but we offer a discounted rate to all of our website builds. We prefer to host sites that we’ve built or work on because we know they are:

Completely secure

Automatically backed up every single night

Loading quickly and optimally

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