The Goal
Integrity Site Development, a trusted name in Florida’s construction scene, needed a website that matched the professionalism and scale of their fieldwork. With a strong logo already in place, they approached us to build a custom website that would showcase their capabilities, attract both residential and commercial clients, and serve as a credible platform for new business.
The Direction
We began by pulling visual direction from their existing logo, crafting a modern yet grounded brand identity with:
- A complementary color palette that nods to the construction industry while feeling clean and contemporary
- Matching fonts and visual language that reinforce professionalism and clarity But what made this project special was how we wove their industry into the very fabric of the site’s design.
Smart Design, Built with Intention
We went beyond aesthetics to infuse the site with personality, context, and authenticity by integrating field-specific visuals throughout:
- Caution tape-inspired section dividers for a subtle nod to active work zones
- Navigation tabs styled like construction file folders, creating a tactile, organized feel
- Topography map of their actual working area as a background pattern — grounding the design in place and purpose
These touches made the website not only visually dynamic, but also deeply connected to the company’s identity.
Portfolio + Service Pages
To position Integrity Site Development as a full-spectrum provider, we:
- Built a custom portfolio section showcasing completed work with images, descriptions, and location info
- Created dedicated Residential and Commercial pages, each tailored with language and visuals to speak to their unique audiences
This structure made it easy for visitors — whether homeowners or developers — to find relevant info and take action.
Content, Copy & SEO
We provided professional copywriting that speaks clearly and confidently about their services, values, and process — all while boosting discoverability through on-page SEO best practices.
Paired with strategically sourced imagery, the site feels robust and trustworthy without overwhelming visitors with jargon or clutter.
