The Vision
SearchAuto was more than a new business — it was the next evolution from a team of seasoned automotive eCommerce experts who had built and optimized enterprise-level businesses for years.
They came to us with a clear vision: create a brand that honors their experience, communicates their innovation, and sets them apart in a competitive industry. This meant building everything from scratch — visual identity, messaging, and a website that could speak to the high standards of their clients.
Brand Strategy & Logo Design
We began with deep brand discovery to position Search Auto as trusted, cutting-edge, and approachable. The logo was intentionally crafted with a nostalgic flair, nodding to the classic auto world while feeling fresh and bold for today’s digital-first environment. To make the brand stand out in the often industrial, neutral-toned automotive sector, we developed a color palette that popped — confident, clean, and full of energy. The result? A visual identity that feels familiar to industry veterans but exciting to digital-forward businesses.
Website Design
& WordPress Development
Search Auto’s website needed to do more than look good — it had to tell a compelling story, showcase real results, and convert attention into action. Highlights include:
- Clear, confident copywriting:
We strategically balanced tone and content to communicate their deep industry expertise alongside their impressive marketing and tech solutions.
- Enterprise-level capabilities:
We made sure to highlight their achievements — like building robust Shopify & BigCommerce fitment apps — with clarity and credibility
- Structured user journey:
The site guides prospects from awareness to inquiry with smart page flows and strong CTAs.
- Built on WordPress
Built on WordPress with fast performance and seamless updates, all backed by managed hosting for peace of mind.
