The Challenge
Wheelhouse LA, a top-tier production motorhome rental company serving the bustling Los Angeles film industry, needed more than just a visual refresh — they were ready for a full-scale brand and website transformation. Their existing digital presence didn’t match the premium experience they offered their clients on set. They needed an identity that could evolve with their growing reputation and a website that would convert curious visitors into loyal customers.
Brand Identity & Logo Refresh
Our first milestone was crafting a comprehensive brand guide that not only captured the Wheelhouse LA essence but also introduced new secondary color palettes for flexibility and visual richness. We refreshed their logo — keeping the recognizable concept intact — but modernized the lines, typography, and overall aesthetic to reflect their elevated brand.
Website Redesign & Development
The heart of this project was the website redesign, which focused on both form and function. Through a clean, intuitive layout and strategic UX restructuring, we simplified the vehicle browsing process. We made it easy for potential customers to compare different production motorhomes and choose the one that best fits their shoot.
Every element — from page hierarchy to vehicle descriptions — was fine-tuned to create a frictionless shopping experience.
The new site was built on WordPress, allowing for scalability, fast performance, and ease of management — all backed by our managed hosting service for reliability and peace of mind.
