The new Pathway Pharmacy website was an exciting and multifaceted challenge. Our client’s vision encompassed creating a website that not only catered to prescribers but also addressed the needs of customers seeking supplements and various medications available in their store. For prescribers, we implemented a secure login system that allows them to effortlessly place prescription orders, access comprehensive patient histories, and streamline the prescription reorder process.
On the other hand, for customers, we ensured that the website’s design and content made it user-friendly, making it easy for them to find information about supplements and medications in stock. This dual-purpose approach required careful consideration of user experience and navigation to accommodate both busy medical staff and the general public, ultimately resulting in a website that serves the diverse needs of Pathway Pharmacy’s audience effectively.