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Case Study

Terra Ridge North

Industry:

  • Real Estate

Location:

Colorado Front Range

Services Provided:

Brand GuideContent and CopywritingDevelopmentSEOSite Design

The Challenge

Terra Ridge North, a scenic neighborhood nestled in the heart of Colorado’s Front Range, needed an online presence that could do justice to its breathtaking surroundings — while also serving a very practical purpose: converting ad-driven traffic into qualified inquiries.

They approached us with a clear goal: create a visually striking, highly functional website that would engage prospective homeowners and move them toward taking the next step.

Process

Our Approach

We began with a deep dive into their brand vision and ideal buyer personas. From there, we crafted a tailored brand guide to inform everything from the color palette to the tone of voice. The site was designed with a conversion-first strategy — balancing aesthetics with functionality and using every element to guide visitors toward inquiry and engagement.

Site Design & Development

We created a captivating visual experience that immediately draws visitors in and immerses them in the Terra Ridge North lifestyle. Built with modern, responsive design and seamless UX, the site feels as natural and inviting as the neighborhood it represents. Key interactive elements include:
  • Interactive Lot Map
Visitors can explore available lots, with photos and detailed descriptions for each space, helping them visualize their future home location.
  • Lifestyle Map
A second interactive map highlights local amenities — nearby nature attractions, schools, shopping, entertainment, and essentials — offering a full picture of the area’s lifestyle and convenience.
  • Optimized Landing Page Flow

The entire page was designed to drive action — strategically placed CTAs, clean navigation, and an intuitive layout encourage visitors to inquire and connect.

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Content & SEO

Our content and copywriting team crafted clear, compelling messaging that speaks directly to potential buyers — positioning Terra Ridge North as not just a neighborhood, but a lifestyle destination. Paired with an SEO-optimized structure, the site is built to attract and engage both organic and paid traffic.

The Results

The new Terra Ridge North website is:

  • Visually stunning
  • Interactive and informative
  • Optimized for conversions
  • A true digital extension of the neighborhood’s brand
It’s now a key asset in their marketing funnel — seamlessly converting ad traffic into high-quality inquiries from future homeowners.
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Want a website that turns interest into action — and builds a brand in the process? Let’s chat about how we can help.

FAQ

We've Got Answers!

Local Web Design is built for businesses and personal brands looking to have a marketing team at their disposal for anything from website design, SEO, local marketing, social media advertising and so much more. We don’t have a client threshold we hold to but typically find we’re of the most use to six-, seven-, and eight-figure businesses.

Absolutely! We understand that a new website is a big investment, but want it to be accessible and worth it for small businesses. That’s why we offer a variety of payment plans to suit your needs and goals.

We are a virtual team serving clients all over the country. Currently, we’re headquartered in Denver, Colorado!

Of course! One of our goals is that business owners and leaders feel empowered and knowledgeable enough to make changes when they want to. You own your site, domain, and all other necessary accounts. That’s why we use a platform called WordPress to build websites a well as equip you with helpful videos and trainings so that you can update your website, no coding required!

No! While we love to craft exceptional websites, we also have years of experience and a roster of local and national marketing clients! Here are some of the services we specialize in:

 

  • Automated Systems
  • Blogging
  • Brand Consulting
  • Conversion Rate Optimization
  • Copywriting & Content Strategy
  • Customer Relationship Management
  • Data Analysis
  • Google Business Profile Managment
  • Local Service ads (Google Ads)
  • Photography & Videography (User Generated Content style)
  • Search Engine Optimization
  • Social Media Advertising (Facebook & Instagram)
  • Social Media Management & Consulting
  • Website Hosting
  • Website Strategy, Consulting & Updates

Typically, it can take anywhere between 6-12 weeks from our initial onboarding call to your launch date! The variability depends on if we have everything we need from you, and the rate which you approve and provide feedback.

We sure can! We know that many entrepreneurs like to keep it ‘hands-free’ when it comes to their site. That’s why we offer a variety of Website Care Plans for maintenance ranging from 1 to 3 hours a month.

Yes! Website hosting is like renting space on the internet, you need it to be able to have a website. Hosting prices vary depending on the website’s needs and visitors, but we offer a discounted rate to all of our website builds. We prefer to host sites that we’ve built or work on because we know they are:

Completely secure

Automatically backed up every single night

Loading quickly and optimally

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