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Case Study

Wheelhouse

Industry:

  • Production Vehicles

Location:

Los Angeles, CA

Services Provided:

Brand GuideContent and CopywritingLogo DesignManaged HostingResearch and StrategyWeb DesignWordpress Development

The Challenge

Wheelhouse LA, a top-tier production motorhome rental company serving the bustling Los Angeles film industry, needed more than just a visual refresh — they were ready for a full-scale brand and website transformation. Their existing digital presence didn’t match the premium experience they offered their clients on set. They needed an identity that could evolve with their growing reputation and a website that would convert curious visitors into loyal customers.

Process

Our Approach

We began with in-depth research and strategic planning to understand their market, target clientele, and internal goals. From there, we built a tailored brand foundation that would guide every design and content decision moving forward.

Brand Identity & Logo Refresh

Our first milestone was crafting a comprehensive brand guide that not only captured the Wheelhouse LA essence but also introduced new secondary color palettes for flexibility and visual richness. We refreshed their logo — keeping the recognizable concept intact — but modernized the lines, typography, and overall aesthetic to reflect their elevated brand.

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Website Redesign & Development

The heart of this project was the website redesign, which focused on both form and function. Through a clean, intuitive layout and strategic UX restructuring, we simplified the vehicle browsing process. We made it easy for potential customers to compare different production motorhomes and choose the one that best fits their shoot.

Every element — from page hierarchy to vehicle descriptions — was fine-tuned to create a frictionless shopping experience.

The new site was built on WordPress, allowing for scalability, fast performance, and ease of management — all backed by our managed hosting service for reliability and peace of mind.

The Results

With their new brand visuals, logo, and high-converting website, Wheelhouse LA now has an online presence that reflects the excellence of their service in real life. We’re proud to have partnered with them on this transformation — and even more excited to continue supporting their ongoing digital marketing efforts.

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Ready for a Transformation?

Looking to elevate your brand and website like Wheelhouse LA? Let’s talk strategy and bring your vision to life.

FAQ

We've Got Answers!

Local Web Design is built for businesses and personal brands looking to have a marketing team at their disposal for anything from website design, SEO, local marketing, social media advertising and so much more. We don’t have a client threshold we hold to but typically find we’re of the most use to six-, seven-, and eight-figure businesses.

Absolutely! We understand that a new website is a big investment, but want it to be accessible and worth it for small businesses. That’s why we offer a variety of payment plans to suit your needs and goals.

We are a virtual team serving clients all over the country. Currently, we’re headquartered in Denver, Colorado!

Of course! One of our goals is that business owners and leaders feel empowered and knowledgeable enough to make changes when they want to. You own your site, domain, and all other necessary accounts. That’s why we use a platform called WordPress to build websites a well as equip you with helpful videos and trainings so that you can update your website, no coding required!

No! While we love to craft exceptional websites, we also have years of experience and a roster of local and national marketing clients! Here are some of the services we specialize in:

 

  • Automated Systems
  • Blogging
  • Brand Consulting
  • Conversion Rate Optimization
  • Copywriting & Content Strategy
  • Customer Relationship Management
  • Data Analysis
  • Google Business Profile Managment
  • Local Service ads (Google Ads)
  • Photography & Videography (User Generated Content style)
  • Search Engine Optimization
  • Social Media Advertising (Facebook & Instagram)
  • Social Media Management & Consulting
  • Website Hosting
  • Website Strategy, Consulting & Updates

Typically, it can take anywhere between 6-12 weeks from our initial onboarding call to your launch date! The variability depends on if we have everything we need from you, and the rate which you approve and provide feedback.

We sure can! We know that many entrepreneurs like to keep it ‘hands-free’ when it comes to their site. That’s why we offer a variety of Website Care Plans for maintenance ranging from 1 to 3 hours a month.

Yes! Website hosting is like renting space on the internet, you need it to be able to have a website. Hosting prices vary depending on the website’s needs and visitors, but we offer a discounted rate to all of our website builds. We prefer to host sites that we’ve built or work on because we know they are:

Completely secure

Automatically backed up every single night

Loading quickly and optimally

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