Crystal Snook Real Estate Group connects buyers and sellers on the real estate market to help them find their forever home in the local area.
The primary goal of the website is to drive real estate leads. This was accomplished by designing a site that captivates both real estate buyers and sellers. With the help of SEO and content writing, the site grows traffic by creating listing categories based on commonly searched keywords in the area. Terms like ‘Featured Listing,’ ‘Single Family Homes’ and ‘Luxury Properties’ are used, and the site uses a helpful map to showcase the location of each property type. It was also important to the business that they introduce potential clients to the group’s brokers and agents, so a page was created to showcase the friendly faces that make up the group.